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28.TOP3 foreign brands are Nike, Adidas and Phileas, with online sales of nearly 16.5 billion yuan. 4/4
TOP3 domestic brands Li Ning, Anta and Special step, 2023MAT sales of 14 billion yuan, compared with foreign brands, the average sales price of about 100-300 yuan at the middle and low end of the price.
29. The proportion of middle and high end price section is increased, and the iteration of material science and technology and aesthetic design continues. Within 2023MAT, goods between different price segments of more than 600 yuan are more popular than last year, the proportion of sales has increased slightly, and the structure of the overall price segment has not changed much.
30. The sports casual shoe and clothing track in 2023 is expected to continue to innovate in the direction of new materials & technology and new styles, or a joint venture with popular star IP.
30. From the one-year dimension and the longer-term dimension, sports is still a high-quality consumer track with a high prosperity and a clear pattern.
30. In the medium to long term, sportswear is still the best category of growth. The increase of market share of domestic sports companies is continuous.
Mr. F.